15 seconds of super bowl vs. 75 employees for 1 year

source: adfreak blog on adweek.com (click image for more)

Ahh, the choices we face in life. Imagine you are an executive with Focus on the Family. I know, I know, it’s unpleasant, but bear with me. Now, imagine you have a difficult choice to make: do you run a $3,000,000 advertisement for fifteen seconds during a football game, or do you hire back 75 recently laid-off staffers at an average of $35,000 salary for a year?

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